The challenge of creating a single, flexible showroom for Swarovski Lighting Business’s two distinct lighting brands—Swarovski and Schonbek—was met by tvsdesign, which focused on a common element shared by the brands: the faceted geometry of crystals. In a 9,000-square-foot, corner location in the Dallas Market Center, the new Swarovski showroom allows for changes in displays over time and reflects the company’s commitment to high design in its products.
“The passion of our Swarovski client and their extraordinary crystal product when integrated with light provided us with a tremendous foundation for an inspired design,” says Steven W. Clem, AIA, ASID, IIDA, a principal at tvsdesign’s Atlanta office. “Our challenge was to interpret the beauty of one of the world’s highest quality crystals into a luxury brand showcase for both their Swarovski and Schonbek lighting brands, unifying these collections for the first time in one place.”
Faceted forms inform design
A storefront of faceted glass sets the brand apart from adjacent showrooms while referencing the client’s dedication to the craftsmanship of producing premium crystals. Within the showroom, that design language of faceted forms continues as a unifying element. Creative space division and visual links supported by architectural elements facilitate long views across both of the distinct display spaces.
“Our solution resulted in a faceted and angular, asymmetrical space that provided great surfaces to reflect the crystal light characteristics as well as a highly flexible environment, much like an art gallery to showcase the art qualities of their lighting products,” Clem says.
The showroom features a shared, centralized social space that serves as a destination spot for visitors. A striking-yet-neutral color palette of surfaces in both matte and sheen finishes provides a dramatic backdrop for the wide variety of crystal light fixtures showcased throughout the space. Strategically located throughout the showroom, ceiling-mounted, custom movable screens with metallic fabric divide spaces for particular light groupings. The movable screens can be mounted in various locations as display needs change.
“The tvsdesign team created a brilliant, multifaceted showroom that is inviting to our business partners,” says Doris Gunther, director of communications and trend for Swarovski Lighting Business, “and it translated our brands and core values into a true 3-D brand experience.”
Architect and interior designer: tvsdesign.
Interior design project team: Steve Clem, AIA, ASID, IIDA; Elizabeth Levine, ASID; Matthew Hayner, IIDA; Shandra Voyten, IIDA.
Contractor: Turner Construction.
Lighting: Lighting Design Alliance.
Engineering: AOS Engineering (engineer of record); ARC Engineering (design engineer).
Graphics: Bob Guerin, Propp + Guerin.
Wallcoverings: Swarovski Wallcovering.
Paint: Benjamin Moore.
Laminate: Chemetal; Formica.
Flooring: Bentley Prince Street (bound area rugs); J+J/Invision (carpet); Terrazzo and Marble Supply (hard).
Ceiling: Armstrong; Unistrut.
Lighting: Bartco (fluorescent/industrial, task); Capri (fluorescent/industrial); Juno Lighting (track); Lutron Dimming Systems (decorative); Mark Architectural Lighting (recessed); Peerless Lighting (recessed); Prudential (fluorescent/industrial); RSA Lighting (recessed); Specialty Lighting (recessed); Swarovski / Schonbek (recessed, track, floor/table, pendants/chandeliers, sconces, decorative); Tokistar (decorative).
Doors: Rockwood (hardware).
Window treatments: Texton Graphic Printed Shades.
Seating: Cape Contract Furniture (cafeteria/dining); ISA International Inc. (conference); Marquis Contract Corp. (lounge/reception); Teknion (workstation/task ,lounge/reception).
Upholstery: Carnegie; Teknion.
Tables: Custom (reception desk); Ikea (cafeteria/dining); Krug (conference).
Storage systems: Teknion (files, shelving, lockers/cubbies, closet systems, drawers/case goods).
Architectural/custom woodworking: Innovative Millwork Systems, Inc.
Accessories: by owner.
Signage: Durkin Signs and Graphics, Inc.