design - features - corporate design


Lofty Aspirations

May 16, 2008

-By Katie Weeks, Photography by Matthew Millman


contract/photos/stylus/25731-Filmcore-LG.jpg

Photo by Photography by Matthew Millman

Just as a film editor weaves together an array of takes and camera angles to create a polished scene, the San Francisco office of Filmcore, a film editing company, splices together spaces that can support corporate tasks with a residential aesthetic to create a workplace where employees and clients alike feel at ease.

It is exactly what Filmcore management had in mind when it tasked local firm Melander Architects with designing an 8,800-sq.-ft. shell, doubling the space it previously had occupied across the street. After more than 11 years in a more corporate space comprising interconnected private offices, Filmcore sought a more open environment that encouraged collaboration.

The shell provided the perfect canvas to craft a new corporate culture, says Eric Robinson, RA, principal at Melander Architects. "The space was just a beautiful, open, well-lit, concrete loft, and we wanted to maintain the character of the space and have a dialogue with what was there before," he says. The design team complemented the rough ceiling and exposed ductwork with a softer palette of warm-hued residential furnishings and fixtures including oversized lamp shades that are a modern take on a more traditional pleated style, as well as upholstered sofas, Eames molded plywood chairs, coffee tables, and wool rugs. "We wanted to use residential pieces to make it feel more like a lived-in loft and less like an office," Robinson notes. What's more, maintaining a lofty interior would also help keep the project's budget in check. "We knew their budget was tight, and the less we imposed on the space, the less money we would be spending," he says.

The design creates three areas in the loft, including individual editing bays and offices, as well as a more formal reception space that instills a professional, welcoming vibe. But the heart of the new office is an informal kitchen and lounge just off of the reception area. "In many offices, we've seen a kitchen that's small and essentially just functional. We wanted to make our kitchen area a point of gathering," notes Jon Ettinger, executive producer at Filmcore. He adds that encouraging clients and employees to relax in this area also helps market Filmcore. "We have editors and clients there every day, and often they're competitors. Rather than isolate them, we thought it would be nice to have cross-pollination between them, not only for them to see each other, but also to validate our business. It's a good place to see and be seen," he explains.

The airy aesthetic keeps the atmosphere casual and also helps spread natural light and cross-ventilation from windows on three sides of the space. Film editing bays are outfitted with sliding doors crafted from translucent laminated glass that provide adequate acoustical privacy and enough visual privacy to shield the room's occupants while still filtering in natural light. Inside, the rooms feature acoustical walls and ceiling treatments to further damped sound transfer between the suites when in use; when not in use, the rooms can open up to the rest of the interior to further unite the individual spaces as a whole.

The open plan, both Robinson and Ettinger admit, was a gamble. "We knew that having a very public space would run the risk of a lack of privacy and a lot of noise and chaos, but the reward was bringing people together," Ettinger says. The bet paid off: Filmcore's client and employees alike give the new space two thumbs up. "I think the design achieves most of the things they wanted and in some ways is even more successful than they hoped. I think clients like to be there. We've even had calls from their clients asking us about potential projects," Robinson says. It's been so successful, in fact, that Filmcore and Melander Architects are now considering a sequel: an expansion.

For a list of who, what, where, please see page 170.


SaveE-mailPrintMost PopularRSSReprints

ChetanLofty Aspirations

May 16, 2008

-By Katie Weeks, Photography by Matthew Millman


contract/photos/stylus/25731-Filmcore-LG.jpg

Photo by Photography by Matthew Millman

Just as a film editor weaves together an array of takes and camera angles to create a polished scene, the San Francisco office of Filmcore, a film editing company, splices together spaces that can support corporate tasks with a residential aesthetic to create a workplace where employees and clients alike feel at ease.

It is exactly what Filmcore management had in mind when it tasked local firm Melander Architects with designing an 8,800-sq.-ft. shell, doubling the space it previously had occupied across the street. After more than 11 years in a more corporate space comprising interconnected private offices, Filmcore sought a more open environment that encouraged collaboration.

The shell provided the perfect canvas to craft a new corporate culture, says Eric Robinson, RA, principal at Melander Architects. "The space was just a beautiful, open, well-lit, concrete loft, and we wanted to maintain the character of the space and have a dialogue with what was there before," he says. The design team complemented the rough ceiling and exposed ductwork with a softer palette of warm-hued residential furnishings and fixtures including oversized lamp shades that are a modern take on a more traditional pleated style, as well as upholstered sofas, Eames molded plywood chairs, coffee tables, and wool rugs. "We wanted to use residential pieces to make it feel more like a lived-in loft and less like an office," Robinson notes. What's more, maintaining a lofty interior would also help keep the project's budget in check. "We knew their budget was tight, and the less we imposed on the space, the less money we would be spending," he says.

The design creates three areas in the loft, including individual editing bays and offices, as well as a more formal reception space that instills a professional, welcoming vibe. But the heart of the new office is an informal kitchen and lounge just off of the reception area. "In many offices, we've seen a kitchen that's small and essentially just functional. We wanted to make our kitchen area a point of gathering," notes Jon Ettinger, executive producer at Filmcore. He adds that encouraging clients and employees to relax in this area also helps market Filmcore. "We have editors and clients there every day, and often they're competitors. Rather than isolate them, we thought it would be nice to have cross-pollination between them, not only for them to see each other, but also to validate our business. It's a good place to see and be seen," he explains.

The airy aesthetic keeps the atmosphere casual and also helps spread natural light and cross-ventilation from windows on three sides of the space. Film editing bays are outfitted with sliding doors crafted from translucent laminated glass that provide adequate acoustical privacy and enough visual privacy to shield the room's occupants while still filtering in natural light. Inside, the rooms feature acoustical walls and ceiling treatments to further damped sound transfer between the suites when in use; when not in use, the rooms can open up to the rest of the interior to further unite the individual spaces as a whole.

The open plan, both Robinson and Ettinger admit, was a gamble. "We knew that having a very public space would run the risk of a lack of privacy and a lot of noise and chaos, but the reward was bringing people together," Ettinger says. The bet paid off: Filmcore's client and employees alike give the new space two thumbs up. "I think the design achieves most of the things they wanted and in some ways is even more successful than they hoped. I think clients like to be there. We've even had calls from their clients asking us about potential projects," Robinson says. It's been so successful, in fact, that Filmcore and Melander Architects are now considering a sequel: an expansion.

For a list of who, what, where, please see page 170.
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 

recent corporate design features

BIP Computers Building

Office in Demount

July 14, 2008 - The BIP Computers Building by the Chilean architect Alberto Mozó achieves an impressively high level of eco-efficiency through a design that can literally come undone

more


Dade Bering

Ebb and Flow

June 06, 2008 - VOA Associates develops a design and a brand for a Dade Behring showroom that takes cues from the body's most vital element

more




industry news briefs

advertisement


advertisement

Contract Magazine is devoted to highlighting creative interior design trends and ideas that are shaping the industry on a daily basis. Contract is proud to provide you with the most comprehensive coverage of commercial interior design products and resources that procure uniqueness when designing a space. Contract is the modern interior design magazine that recognizes fresh interior design ideas and projects powerful interior design resources.

 

Contract Magazine Home | Interior Design News | Interior Planning Products | Interior Design Research | Interior Design Competitions | Interior Design Resources | Interactive Interior Designing | Contract Design Magazine | Newsletter | About Us | Contact Us | Advertising Opportunities | RSS | Sitemap

© 2008 Nielsen Business Media, Inc. All rights reserved. Terms of Use | Privacy Policy