Come September, the shops and boutiques lining New York City's famed Fifth Avenue will welcome the largest Tommy Hilfiger retail store in the world. The 22,000-sq.-ft. global flagship was designed by Callison Architects in partnership with the Tommy Hilfiger creative team.

"This opening is an important and tactical move in our efforts to further elevate the brand in both the international community and the U.S," says Fred Gehring, CEO of the Tommy Hilfiger Group. "Fifth Avenue, with its global significance and blend of luxury meets accessibility, is the perfect location and alignment for the brand."

The focal point of the design is a dramatic centralized staircase that doubles as a viewing platform for a revolving art installation and ascends a total of four levels. The store features oil-rubbed bronze metal fixtures as well as a restoration of the building's façade to its original Indiana limestone. The lower level houses Hilfiger Denim and provides a bar-inspired wrap desk with stools and a seating area for lounging. The first floor offers men's sportswear and is accented with ivory drapes against walnut panels, channeling the old world charm of a library or a men's club. The second floor is reserved for the ladies, featuring women's sportswear and characterized by 1960s Venini chandeliers and a Brazilian cherry herringbone floor. The third offers the runway collection and features glass doors that open onto a balcony overlooking Fifth Avenue.

To commemorate the opening this fall, the store will feature an exclusive product offering, upscale retail services and a new global packaging debut with shopping bags and ancillary items made from 100 percent recycled materials.