Barbie may soon be shedding her Malibu-worthy bikini and
sunglasses for a T-square and some proper office attire. A new
online poll from Mattel is giving consumers a chance to choose
Barbie’s next career foray (her 125th), and Architect made the list
of distinguished professions—along with environmentalist, surgeon,
news anchor, and computer engineer. The global “I can be…” campaign, the result of a partnership between The White House Project and Take Our Daughters and Sons to Work Foundation, aims to inspire girls to “pay out their dreams and explore the world and all of its possibilities,” according to a statement by senior vice president of Barbie Marketing Stephanie Cota.
Consumers can cast their vote for Barbie's next career at Barbie.com/vote. The winning career will be announced on Feb. 12 at the New York toy fair. Mattel says the company is not releasing any information about the current poll results in order “to keep the vote fair.” It mentions that design concepts for all five potential dolls have been completed, however, only the winning look will actually be revealed.
To date, Barbie has yet to “take on” an architect role...Read more and lend your comments at TalkContract.com




