Contract - Designer Perspectives: PAVE's 2010 Student Design Competition Winner Pochu Ho

design - designer profiles



Designer Perspectives: PAVE's 2010 Student Design Competition Winner Pochu Ho

19 January, 2011



Each year, the Planning and Visual Education Partnership (PAVE) hosts a competition to foster design education among the next generation of retail designers. This year, the organization awarded $21,000 in grants and $6,000 in school awards during its 2010 Student Design Competition, sponsored by Godiva Chocolatier, Inc., which challenged college-level students involved in retail planning, visual merchandising, interior design, and branding programs to design concepts for Godiva, in both overall store design and visual merchandising categories. Pochu Hu, an interior design student at FIT, won first prize for her overall store concept, taking home $5,000. Here she shares her inspirations and career goals.

1.  Why did you decide to pursue this specific field of expertise over others?
I have always been interested in art and architecture. For me, interior design allows  me to explore my interests in these two fields.  

2. What do you think young designers can bring to the field of retail design?
Young designers can bring a fresh eye and unexpected ideas to the field of retail design. I think young designers also can bring technology and the new social media paradigm to their designs.  

pochu2 godiva concept3.  Can you describe your winning concept in the competition?
My concept for the Godiva competition was to bring artists from around the world to design packaging and stores for Godiva. I wanted customers to view Godiva as a dynamic and engaging place to shop.    

4. What was your inspiration for the concept?
I was inspired by other luxury brands, such as Louis Vuitton, that have engaged artists to help rebrand and bring their products to a younger, more hip customer base.  

5. What would be your ideal retail design job?
My ideal design job would allow me to be involved in all aspects of a project—from design inception to actual store installation.  

6. What do you think is most exciting about retail design?
I think retail design really allows a young designer like me to create not only a store, but also an experience. Also, it is thrilling to design for places that many people will actually be able to enjoy.  

7. What is the most challenging aspect of retail design?
As a young designer who is new to retail design, the most challenging aspect is to strike the balance between creativity and the financial bottom-line.

--DDI, sister publication of Contract, with Stacy Straczynski



Designer Perspectives: PAVE's 2010 Student Design Competition Winner Pochu Ho

19 January, 2011


Each year, the Planning and Visual Education Partnership (PAVE) hosts a competition to foster design education among the next generation of retail designers. This year, the organization awarded $21,000 in grants and $6,000 in school awards during its 2010 Student Design Competition, sponsored by Godiva Chocolatier, Inc., which challenged college-level students involved in retail planning, visual merchandising, interior design, and branding programs to design concepts for Godiva, in both overall store design and visual merchandising categories. Pochu Hu, an interior design student at FIT, won first prize for her overall store concept, taking home $5,000. Here she shares her inspirations and career goals.

1.  Why did you decide to pursue this specific field of expertise over others?
I have always been interested in art and architecture. For me, interior design allows  me to explore my interests in these two fields.  

2. What do you think young designers can bring to the field of retail design?
Young designers can bring a fresh eye and unexpected ideas to the field of retail design. I think young designers also can bring technology and the new social media paradigm to their designs.  

pochu2 godiva concept3.  Can you describe your winning concept in the competition?
My concept for the Godiva competition was to bring artists from around the world to design packaging and stores for Godiva. I wanted customers to view Godiva as a dynamic and engaging place to shop.    

4. What was your inspiration for the concept?
I was inspired by other luxury brands, such as Louis Vuitton, that have engaged artists to help rebrand and bring their products to a younger, more hip customer base.  

5. What would be your ideal retail design job?
My ideal design job would allow me to be involved in all aspects of a project—from design inception to actual store installation.  

6. What do you think is most exciting about retail design?
I think retail design really allows a young designer like me to create not only a store, but also an experience. Also, it is thrilling to design for places that many people will actually be able to enjoy.  

7. What is the most challenging aspect of retail design?
As a young designer who is new to retail design, the most challenging aspect is to strike the balance between creativity and the financial bottom-line.

--DDI, sister publication of Contract, with Stacy Straczynski
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 




follow us

advertisement


advertisement






advertisement


advertisement




Contract Magazine is devoted to highlighting creative interior design trends and ideas that are shaping the industry on a daily basis. Contract is proud to provide you with the most comprehensive coverage of commercial interior design products and resources that procure uniqueness when designing a space. Contract is the modern interior design magazine that recognizes fresh interior design ideas and projects powerful interior design resources.

 

Contract Magazine Home | Interior Design News | Interior Planning Products | Interior Design Research | Interior Design Competitions | Interior Design Resources | Interactive Interior Designing | Digital/Print Versions | Newsletter | About Us | Contact Us | Advertising Opportunities | Subscriber FAQs | RSS | Sitemap

© Emerald Expositions 2014. All rights reserved. Terms of Use | Privacy Policy