From January 8 – 10, 2010, IIDA convened a group of Industry Leaders for its 13th annual Industry Roundtable at IIDA Headquarters in Chicago, Illinois. The objective of the Roundtable is always to strengthen the manufacturer/ practitioner relationship by offering strategic perspectives on the changing business practice (whether due to research access, economic indicators, or shifting roles) for all involved in the profession of Interior Design. The roundtable was composed of representatives of major manufacturers, the IIDA Board of Directors and some Members of the College of Fellows. (Read editor in chief Jennifer Busch's account of the roundtable and her overall impressions.)
The focus of this year’s roundtable was the shift in business practice, with an underlying theme of “Change,” as in the changing landscape of doing business with/for the design profession and the importance of exchanging knowledge between manufacturers and Interior Designers. If there ever was “business as usual,” it is no more. The annual event, now in its 13th successful iteration, provided a valuable opportunity for thought leaders to explore business enhancing topics such as the changes in business due to economics, social media, and client dynamics, and to exchange theories for the future of the Interior Design industry.
>> Download the full report