What do you consider to be your greatest professional achievement?
Understanding I am only at the starting point, and every day is a great learning day.
What is the most fulfilling part of your job?
Birth and happy people, evolution of both my ideas and my studio.
What do you think are the biggest challenges facing designers today?
The biggest one is tomorrow…. Apart from that one has to be able to do many different things at the same time without getting diluted.
What is the best thing you've learned in the past 10 years?
That the world is about people—not objects.
What advice would you give to design students or those just starting out in the field?
Passion, devotion, self observation, and self criticism.
What do you consider to be the worst invention of the past 100 years?
What inspired your career choices?
If you could have selected another career, what might you have been?
What would you like to leave as your legacy?
Good projects, emotional ergonomics, memories, long lasting ideas, and vision.
How do you foresee the future of product design changing?
The word "design" will change. It's not what we are used to…it is so big and has many variations in it—it embraces multiple layers of information. The future is in "flexibility," in freedom of the mind.