Contract - Hotel Winner: W Fort Lauderdale

design - features - hospitality design



Hotel Winner: W Fort Lauderdale

21 February, 2011

-By Danine Alati


By now most frequent travelers are aware of W Hotel’s “whatever, whenever” philosophy and the trendy boutique hotel-gone-mainstream design aesthetic that its hotels exude. One of the brand’s newer properties, the 1.1-million-sq.-ft. W Fort Lauderdale, designed by Clodagh Design, reflects a distinct aesthetic that is anchored in its southern Florida setting. And South Florida property developer the DYL Group wanted Clodagh’s designs for the W Fort Lauderdale to celebrate the W brand’s 10th anniversary in 2009.

“I’m insane about places being contextual. I wanted to give people a sense of place while traveling and to let them to know they were in South Florida so I brought in sea, shells, and sand,” says Clodagh, owner of her eponymous New York-based firm, adding, “I didn’t want the design to be too serious.” For example, she always likes to choose an animal to carry throughout the design, and the alligator seemed like a logical choice to anchor this hotel in its Florida locale. Cast-concrete alligator benches, designed by artist Terence Main, provide seating on the main terrace, while plush alligators set on guests’ beds act as greeters in each guestroom.

Clodagh includes other tongue-in-cheek design references to add a touch of whimsy to the W interiors. Her custom-designed wallpaper that covers the ceilings of the corridors features an image of a woman swimming; looking up at the ceiling seems as though you are looking up from the bottom of the sea, while carpet appears as large pebbles to complete the underwater feel in the hallways. “There is always something to smile at,” Clodagh says of her playful designs. In an unexpected twist guests ascend to the fourth floor pool deck through the pool itself in an acrylic-enclosed staircase. And the subtle all-white and beige palette of the guestrooms relates to the sandy beaches just outside the hotel, but she adds one shocking element. “I took colors from up and down the beach, and I added a wow factor by painting the closets a radioactive pink,” she explains. “Guests gasp and smile at these fun elements.” Guest bathrooms are spacious and spa-like, with a chandelier providing illumination and unexpected decoration. “The world of hotels should be divided between ‘wow’ and ‘aaah,’” Clodagh asserts, referring to the distinction between the energy of public party spaces versus the serenity of private guestrooms.

Clodagh says that people often think of her designs as being all Zen, but she contends, “My designs are Zen when they should be Zen, bling when they should be bling, and disco when they should be disco.” And the W Fort Lauderdale offers a fair degree of each. The extraordinary scale of public spaces with 30-ft. ceilings challenged Clodagh to break down the vast area into manageable, approachable scale, which she accomplishes with a 28-ft.-tall concrete wall behind the reception desk. “A lot of stuff is going on in the ceilings throughout,” Clodagh adds, “which is fun to do in tall spaces.” In the hotel bar Whiskey Blue, pendant globes and 2,000 brass rods imbedded with LEDs hang down from the ceiling, while laser-cut stainless-steel panels clad the ceiling in the billiards room. Booths within the bar area create intimate zones, and Clodagh took care to maintain sight lines so that one can sit in the banquettes and look across the living room floor to take in all the party space of the hotel.

Overall, Clodagh’s approach to design reflects life-enhancing minimalism. “I seek to bring comfort, joy, and pleasure to people,” she says, and her designs for the 346 guestrooms and 175 condominiums at the W Fort Lauderdale have been pleasing to weekend warriors, business travelers, and luxury residents alike since the property’s opening in June 2009.

who
Project: W Hotel Fort Lauderdale. Owner: The DYL Group. Operator: Starwood Hotels and Resorts, Gerber Group. Architect: Adache Architects; Joe Biordi, Greg Boreland, Sean Walsh. Interior designer: Clodagh Design; Clodagh, Julliete Spencer, Sergio Mercado, Richard Rodelo, Jennifer DiLeonardi, Alexandra Castro-Barreto. Contractor: Hunt Contruction, CM Consulting. Electrical contractor: Meisner Electric. Flooring contractor: Merit Flooring. Plaster contractor: John Wayne. Artwork consultant: New River Fine Arts. Purchasing agent: The Cardy Group. Water feature consultant: Wesco Fountains. Lighting: MCLA Inc. Structural engineer: Jenkins & Charlands. MEP: Steven Feller. Civil engineer: Steven Feller. Civil engineer: DCES. Landscape architect: Witkin Hults Design Group. Graphics: Square Peg Design. Photographer: Daniel Aubry
, Mark Surloff, and courtesy of W Hotels Worldwide.

what
Seating, banquettes, bar stools, coffee tables, canopy, ceiling details in billiards room, carpet in ballroom, guest beds, side tables, bed linens, bolster, throw, chaises, ceiling wallcovering: designed by Clodagh. Reception desk: DuPont. Lighting: MCLA. Sconces: Artemide. Loce Deat: Vitalia. Coffee table: Fleetwood Fine Furniture. Pendant lights in bar: Tom Dixon. Upholstery: Majilite. Outdoor umbrellas: Academy Awning. Chaise lounge: Field Works. Stools: Brent Comber. Pool table: Game Room Concepts. Chandelier: David Weeds Studio. Dining chair: Accademia. Concrete alligator bench: Terrence Main. Portable outdoor lights: Design Within Reach.

where
Location: Fort Lauderdale, FL. Total floor area: 1 million sq. ft. No. of floors: two 23 story towers; 346 guestrooms, 175 condominiums.




Hotel Winner: W Fort Lauderdale

21 February, 2011


Daniel Aubry, Mark Surloff, and courtesy of W Hotels Worldwide

By now most frequent travelers are aware of W Hotel’s “whatever, whenever” philosophy and the trendy boutique hotel-gone-mainstream design aesthetic that its hotels exude. One of the brand’s newer properties, the 1.1-million-sq.-ft. W Fort Lauderdale, designed by Clodagh Design, reflects a distinct aesthetic that is anchored in its southern Florida setting. And South Florida property developer the DYL Group wanted Clodagh’s designs for the W Fort Lauderdale to celebrate the W brand’s 10th anniversary in 2009.

“I’m insane about places being contextual. I wanted to give people a sense of place while traveling and to let them to know they were in South Florida so I brought in sea, shells, and sand,” says Clodagh, owner of her eponymous New York-based firm, adding, “I didn’t want the design to be too serious.” For example, she always likes to choose an animal to carry throughout the design, and the alligator seemed like a logical choice to anchor this hotel in its Florida locale. Cast-concrete alligator benches, designed by artist Terence Main, provide seating on the main terrace, while plush alligators set on guests’ beds act as greeters in each guestroom.

Clodagh includes other tongue-in-cheek design references to add a touch of whimsy to the W interiors. Her custom-designed wallpaper that covers the ceilings of the corridors features an image of a woman swimming; looking up at the ceiling seems as though you are looking up from the bottom of the sea, while carpet appears as large pebbles to complete the underwater feel in the hallways. “There is always something to smile at,” Clodagh says of her playful designs. In an unexpected twist guests ascend to the fourth floor pool deck through the pool itself in an acrylic-enclosed staircase. And the subtle all-white and beige palette of the guestrooms relates to the sandy beaches just outside the hotel, but she adds one shocking element. “I took colors from up and down the beach, and I added a wow factor by painting the closets a radioactive pink,” she explains. “Guests gasp and smile at these fun elements.” Guest bathrooms are spacious and spa-like, with a chandelier providing illumination and unexpected decoration. “The world of hotels should be divided between ‘wow’ and ‘aaah,’” Clodagh asserts, referring to the distinction between the energy of public party spaces versus the serenity of private guestrooms.

Clodagh says that people often think of her designs as being all Zen, but she contends, “My designs are Zen when they should be Zen, bling when they should be bling, and disco when they should be disco.” And the W Fort Lauderdale offers a fair degree of each. The extraordinary scale of public spaces with 30-ft. ceilings challenged Clodagh to break down the vast area into manageable, approachable scale, which she accomplishes with a 28-ft.-tall concrete wall behind the reception desk. “A lot of stuff is going on in the ceilings throughout,” Clodagh adds, “which is fun to do in tall spaces.” In the hotel bar Whiskey Blue, pendant globes and 2,000 brass rods imbedded with LEDs hang down from the ceiling, while laser-cut stainless-steel panels clad the ceiling in the billiards room. Booths within the bar area create intimate zones, and Clodagh took care to maintain sight lines so that one can sit in the banquettes and look across the living room floor to take in all the party space of the hotel.

Overall, Clodagh’s approach to design reflects life-enhancing minimalism. “I seek to bring comfort, joy, and pleasure to people,” she says, and her designs for the 346 guestrooms and 175 condominiums at the W Fort Lauderdale have been pleasing to weekend warriors, business travelers, and luxury residents alike since the property’s opening in June 2009.

who
Project: W Hotel Fort Lauderdale. Owner: The DYL Group. Operator: Starwood Hotels and Resorts, Gerber Group. Architect: Adache Architects; Joe Biordi, Greg Boreland, Sean Walsh. Interior designer: Clodagh Design; Clodagh, Julliete Spencer, Sergio Mercado, Richard Rodelo, Jennifer DiLeonardi, Alexandra Castro-Barreto. Contractor: Hunt Contruction, CM Consulting. Electrical contractor: Meisner Electric. Flooring contractor: Merit Flooring. Plaster contractor: John Wayne. Artwork consultant: New River Fine Arts. Purchasing agent: The Cardy Group. Water feature consultant: Wesco Fountains. Lighting: MCLA Inc. Structural engineer: Jenkins & Charlands. MEP: Steven Feller. Civil engineer: Steven Feller. Civil engineer: DCES. Landscape architect: Witkin Hults Design Group. Graphics: Square Peg Design. Photographer: Daniel Aubry
, Mark Surloff, and courtesy of W Hotels Worldwide.

what
Seating, banquettes, bar stools, coffee tables, canopy, ceiling details in billiards room, carpet in ballroom, guest beds, side tables, bed linens, bolster, throw, chaises, ceiling wallcovering: designed by Clodagh. Reception desk: DuPont. Lighting: MCLA. Sconces: Artemide. Loce Deat: Vitalia. Coffee table: Fleetwood Fine Furniture. Pendant lights in bar: Tom Dixon. Upholstery: Majilite. Outdoor umbrellas: Academy Awning. Chaise lounge: Field Works. Stools: Brent Comber. Pool table: Game Room Concepts. Chandelier: David Weeds Studio. Dining chair: Accademia. Concrete alligator bench: Terrence Main. Portable outdoor lights: Design Within Reach.

where
Location: Fort Lauderdale, FL. Total floor area: 1 million sq. ft. No. of floors: two 23 story towers; 346 guestrooms, 175 condominiums.

 


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