Contract - Stedelijk Museum Entry Hall

design - features - institutional design



Stedelijk Museum Entry Hall

14 December, 2012

-By Sheila Kim


It’s what’s inside that counts—especially in the case of the Stedelijk Museum in Amsterdam. When it reopened in September following a four-year renovation, the museum caused a stir with its controversial new identity, defined chiefly by a white-volume annex by Benthel Crouwel Architects. Regardless of opinion on the exterior, the interior presents a different story, told in part by Dutch designer Petra Blaisse of studio Inside Outside.

Commissioned to create a tapestry for the focal wall of the museum’s new entrance hall, Blaisse responded with a 2,150-square-foot wall hanging fabricated by carpet manufacturer Desso. The tapestry pays homage to the past, present, and future of the Stedelijk and the region: Large silhouettes depict native flowers; line drawings replicate archival site plans; a section drawing depicts floor locations; and stitch details allude to the rich weaving history of Dutch culture.

“There is a clear synergy between the context of the building and its interiors,” says Desso CEO Alexander Collot d’Escury. “The tapestry is designed to complement the architecture and its surroundings—and to tell a story about their histories.”


Stedelijk Museum Entry Hall

14 December, 2012


It’s what’s inside that counts—especially in the case of the Stedelijk Museum in Amsterdam. When it reopened in September following a four-year renovation, the museum caused a stir with its controversial new identity, defined chiefly by a white-volume annex by Benthel Crouwel Architects. Regardless of opinion on the exterior, the interior presents a different story, told in part by Dutch designer Petra Blaisse of studio Inside Outside.

Commissioned to create a tapestry for the focal wall of the museum’s new entrance hall, Blaisse responded with a 2,150-square-foot wall hanging fabricated by carpet manufacturer Desso. The tapestry pays homage to the past, present, and future of the Stedelijk and the region: Large silhouettes depict native flowers; line drawings replicate archival site plans; a section drawing depicts floor locations; and stitch details allude to the rich weaving history of Dutch culture.

“There is a clear synergy between the context of the building and its interiors,” says Desso CEO Alexander Collot d’Escury. “The tapestry is designed to complement the architecture and its surroundings—and to tell a story about their histories.”
 


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