Occupying 23 floors of the colossal De Rotterdam mixed-use building in the Netherlands, the nhow Rotterdam hotel made its debut in January. It is
the first hotel designed by architect Rem Koolhaas and his firm OMA, which also designed the 500-foot-tall building it inhabits, comprised of three interconnecting towers described as a “vertical
city” rising above the Maas River in the harbor district of Wilhelminapier.
The hotel occupies the lower half of one of the De Rotterdam tower blocks, and features views of the city. The hotel seeks to tap into the area’s creative urban culture and serve as a melting pot for locals and tourists to mix and mingle. Artwork displayed throughout the hotel frequently rotates, creating a new experience for guests each time they visit. Video walls and LED lighting and signage are theatrical elements that juxtapose clean concrete-and-steel interiors with gold accent elements.
An expansive, crafted brass reception desk greets visitors in the entrance lobby beneath large ringed light fixtures, providing a gateway to the 278-room hotel. Guestrooms feature stark white interiors with floor-to-ceiling windows that flood the space with light and allow the views to serve as the primary decor. Each room also contains a Lazy Bastard lounge chair by Montis—a “beanbag on legs”—which provides a spot for relaxation and
a soft pop of color.
A ground-level espresso bar draws passersby in from the street, while a luxurious bar and restaurant on an upper floor becomes a destination for the city’s thriving nightlife scene. The design includes a backlit white acrylic bar and counter that serves as a central hub within the space. Nine meeting and special event spaces with flexible partitions can host events for up to 2,500 people, and offer views of the Erasmus Bridge and skyline. Energy-producing elevators, a cooling system that utilizes water from the Maas River, and recycled glass elements in the bathrooms contribute to the hotel’s sustainability efforts.
The Rotterdam location is the third nhow hotel concept by NH Hotel Group to be rolled out, behind locations in Berlin (2010) and Milan (2007), and seeks to become a destination for art and architecture.