ASICS Flagship, Amsterdam, Designed by Wests Design Consultants and Godel Tabora Design S.L.
courtesy of ASICS
ASICS Flagship, Amsterdam, Designed by Wests Design Consultants and Godel Tabora Design S.L.
Jul 18, 2011 ASICS’ latest flagship store in Amsterdam blends exclusive runner amenities with innovative technological features
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ASICS Flagship, Amsterdam, Designed by Wests Design Consultants and Godel Tabora Design S.L. _01 A view of the women’s footwear collection at the new ASICS Amsterdam.
ASICS Flagship, Amsterdam, Designed by Wests Design Consultants and Godel Tabora Design S.L. _02  Women’s performance apparel is merchandised thoughtfully throughout the store.
ASICS Flagship, Amsterdam, Designed by Wests Design Consultants and Godel Tabora Design S.L. _03 Dramatic, sleek lines and curves form the store’s cashwrap and lead into men’s apparel.
ASICS Flagship, Amsterdam, Designed by Wests Design Consultants and Godel Tabora Design S.L. _04 The store’s two-story “technological heart” combines the ASICS Running Lab and FOOT ID.
ASICS Flagship, Amsterdam, Designed by Wests Design Consultants and Godel Tabora Design S.L. _05

The designers aimed to create a 3-D expression of the brand and create an experiential journey for shoppers.