Upon entering C&A Iguatemi, shoppers are greeted by an atmosphere of luxury that positions the store to compete against the mall’s other high-end tenants, such as Tiffany & Co. The metallic tile floors and custom light installation, as well as views of the LED wall along the staircase, create a vibrant scene, grabbing the attention of passersby.
Situated on the first floor, the shoe department offers eye candy in the form of stylish footwear, as well as in bright colors on the furnishings and fixtures.
The first-floor cash wrap ends the store experience on a colorful note with its cutout design accentuated by bold hues. Merchandise fixtures along the checkout line encourage last-minute impulse buying with eye-catching accessories.
The São Paulo Fashion Week section reveals a shop-within-a-shop concept, and presents a museum-like showcase of offerings from Brazil’s up-and-coming designers.
[Run Gallery Manager]
