Kate Spade Flagship, Aoyama, Japan, Designed by Kramer Design Group
Tsutomu Tanaka
Kate Spade Flagship, Aoyama, Japan, Designed by Kramer Design Group
Aug 05, 2011 Kramer Design Group rebrands Kate Spade in a dynamic, vibrant flagship store in Japan
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Kate Spade Flagship, Aoyama, Japan, Designed by Kramer Design Group_01 Installation artist Rebecca Ward created a colorful vertical-stripe design using gaffer’s tape on the glass wall. The wall application can be replaced and modified at any time. Green, oversized lacquered doors lead to the next room.
Kate Spade Flagship, Aoyama, Japan, Designed by Kramer Design Group_02 Library-style shelving, complete with rolling ladders, evokes a comfortable home-like feel and exhibits a well-curated selection of Kate Spade products.
Kate Spade Flagship, Aoyama, Japan, Designed by Kramer Design Group_03 Surrounding the staircase, a blown-up floral print and vintage-inspired fixtures provide a bold, unexpected juxtaposition.
Kate Spade Flagship, Aoyama, Japan, Designed by Kramer Design Group_04  The store’s exterior is welcoming at night with a colorful glow inside.
Kate Spade Flagship, Aoyama, Japan, Designed by Kramer Design Group_05 Library-style shelving, complete with rolling ladders, evokes a comfortable home-like feel and exhibits a well-curated selection of Kate Spade products.