The San Francisco Tourism office was designed to provide visitors with an experience that gives them a deeper connection to, understanding of, and immersion in San Francisco. To accomplish this, Gensler incorporated interactivity and digital signage for a more engaging experience that people can recommend to other travelers.
A conceptual rendering of a Gensler-designed department store proposes interactive changing room screens, iPad ordering, and an integrated omni-channel infrastructure.
Irwin Miller is a design principal in Gensler’s Los Angeles office and co-leads the firm’s global retail practice. Focused on brand integration and user experience in retail environments, Irwin is forever motivated by his own daily encounters with design.