Taking a stand against revival trends, designer Karim Rashid earlier this week (April 28) officially introduced to the U.S. market his new NO-Stalgia line, sponsored by Porcelanatto, at Coverings 2010. Dressed aptly in all white attire, with fashionable purple-toned eyeglass frames, Rashid’s passion for his art was as vivid as his designs.

“The way I think about interior environments is that they communicate the times in which we live…My loom is digital—that is my tool,” Rashid says. “Today we design in three dimensions, which then extends into emotion or the fourth dimension.”

Rashid continues, detailing that he has a strong issue with the notion of nostalgia in general. It surprises him how our generation continuously builds and designs to simulate history, which has been a trend over the last decade, as there’s nothing authentic about it.

“[Revival] is not design whatsoever. Design is about trying to speak about the now and creating a contemporary context with contemporary social behavior. Digital is the world we live in today and, when we design, that is the criteria we should speak to,” he states.

NO-Stalgia (www.newporcelanatto.com) features four, ink jet-printed patterns in a stunning visual montage of bright reds, neon yellows and greens, and fuchsias that replicate the whimsy of today’s digital age. Poetic ripples in soft rings and cubes, resembling a duo-toned kaleidoscope (shown right), and Desire features imprints of half-formed stars that are staggered in position. Emotion pops with arrangements of small, digitized squares; while Sensory manifests the pattern of undulating sound waves. (Scroll down for more images.)

All patterns come in four colors, which vary by series, in 24-in. by 24-in. tiles. NO-Stalgia is suitable for use on both walls and floors.